Offering people an incentive to visit your site is probably the best and easiest way to grab more eyeballs. Conducting contests is one way of doing this. And the method is flexible enough to accommodate a range of marketing goals. You could resort to RSS Feeds, generate more incoming backlinks and increase profits. The more creative or out-of-the-box you get with the campaigns, the better would be the outcome.
Generally, most contests in the recent past can be seen offering Apple iPads and similar consumer electronic gadgets to the winners. However, you need not stick to particular gifts. Offering unique prizes also go down well with the recipients. Usually, it’s recommended you reward the winner with an item that’s best representative of your target market.
Besides the prize, you should also know how to conduct the contest or what the rules should be like. Generally, seeking YouTube comments tend to be the most popular contest-conducting format. Such commenting creates necessary buzz around the content and also for your site.
You may even ask others to promote your site on your behalf, and the one who does the best job gets the prize.
Contests, if done right, can create immense publicity in a short period. These contests can help with a variety of other marketing goals, besides attracting site traffic. Therefore, if you have the right contest-prize blend, you have a winner on hand.